Welcome to your go-to guide on email marketing—no jargon, no tech phobia. This is tailored for startups and small businesses who want to connect with customers, grow their brand, and make an impact without getting overwhelmed. Is Email Marketing Still Relevant in 2025? Short answer? Yes—100%. Longer answer? It’s one of the few digital marketing […]
Email Marketing for Small Business: A Friendly Guide Read More »
When you’re running a small business, time and budget are always tight. So when it comes to marketing, you need to know what works. Two of the most talked-about strategies are search engine optimisation (SEO) and social media marketing. But which is better for your local business? In this post, we’re going to break down
SEO vs. Social Media: What’s Best for Local Businesses? Read More »
Lead generation website tips for startups and small businesses If you’ve spent time (and probably money) getting your website built, you’ll want to know it’s doing more than just sitting there looking pretty. For startups and small businesses, your website should be your hardest-working employee — capturing interest, building trust, and turning visitors into customers.
How to Use Your Website to Generate Leads Read More »
When you’re running a small business or startup, you’re juggling everything from product development and customer service to accounting and marketing. But one of the most important—and often overlooked—parts of building a successful business is having a clear brand strategy. In this guide, we’ll break down what a brand strategy is, why it matters for
Brand Strategy 101: Helping Small Businesses Stand Out Read More »
Your logo is often the first impression people get of your business. It appears on your website, business cards, social media, packaging, and just about everywhere else. For small business owners, getting the logo right can make a big difference in how their brand is perceived. In this guide, we’ll break down what makes a
What Makes a Good Logo? Design Tips for Small Business Owners Read More »
Let’s be honest — most websites look decent these days. But not all of them feel right when you use them. That feeling? It usually comes down to UX. If you’ve ever clicked off a site because it was frustrating, confusing, or just plain annoying, then you’ve felt the effects of bad UX in web
The Role of UX in Web Design: A Guide for Beginners Read More »
In today’s fast-paced digital world, your website is often the first impression customers get of your business. But launching your website is only the beginning. Regular website maintenance is essential to keep it running smoothly, looking great, and performing well in search engines. Whether you’re running a small blog or a large e-commerce store, taking
The Benefits of Regular Website Maintenance Read More »
Not sure how to get started with video content? Well, starting video marketing as a small business doesn’t need a production studio or a big budget—it just takes a smart approach, a little patience, and the willingness to be seen. Here’s a step-by-step breakdown of what it takes: 1. Shift Your Mindset First The biggest
How to Get Started With Video Content as a Small Business Owner Read More »
In today’s fast-evolving digital world, it is no surprise that using ChatGPT for business is becoming more common by professionals, entrepreneurs, freelancers, and small business owners. This powerful AI tool is frequently being used to tackle time-consuming tasks, boost creativity, guide decision-making, and scale marketing efforts—all with minimal friction. Case in point, we went directly
Top 10 Ways ChatGPT is Used for Business Read More »
You want to get leads for your business and reach people globally. How can you do that? Building a website is the easiest method to reach this goal. According to research by GE Capital, 81% of consumers research a business online before making a purchase. But not everyone has the budget to hire in-house team
Top 5 Best Website Builders in 2025 Read More »
