Record your first impactful, sales-winning video today without the need for a studio. If you’re getting started with social media video for a small business, it can feel overwhelming. You see polished videos from big brands and wonder how you can compete without a full production team or a huge budget. The good news is that you don’t need expensive equipment or fancy editing to make an impact. In fact, social media users often prefer authentic, relatable videos over glossy adverts.

Behind-the-Scenes Sneak Peeks

Audiences love to see what goes on behind closed doors. Sharing behind-the-scenes content helps humanise your brand and shows the real people behind your business.

You might film:

• How your products are made or packaged.
• A tour of your office, studio, or shop.
• A “day in the life” of you or your team.

Quick Tips or How-To Tutorials

One of the simplest ways to provide value is to share your expertise. Short tutorials or tips show your audience that you know your stuff, while also giving them something useful.

For example:

• A café might share a quick coffee-making hack.
• A fitness coach could post a simple stretch routine.
• A marketing consultant might explain how to boost engagement with hashtags.

Keep your videos short, clear, and easy to follow. You don’t need to cover everything at once – just one tip per video is enough.

Product Demonstrations

If you sell products, video is the perfect way to show them in action. Photos can only go so far – people want to see how things work, how they look, and how they solve a problem.

Try these approaches:

• Show how to use the product step by step.
• Highlight unique features or benefits.
• Demonstrate the product in a real-life situation.

This kind of content is highly persuasive and helps potential customers imagine themselves using your product.

4. Customer Testimonials

Nothing builds trust like hearing directly from your customers. Video testimonials are much more powerful than written reviews because they feel genuine and personal.

You can:

• Ask happy customers to record a short clip on their phone.
• Film a quick interview with a loyal client.
• Share clips from a case study or project success story.

Even a 20-second video of a customer saying why they love your product or service can go a long way in building credibility.

5. FAQs Answered on Camera

If you often receive the same questions from customers, why not answer them in short videos? This saves you time and positions you as helpful and approachable.

You could record:

• A series of videos tackling one FAQ at a time.
• A live Q&A session where you answer questions in real-time.
• Clips explaining your policies, services, or processes.

Not only will this type of video help your customers, but it will also reduce repetitive enquiries.

6. Meet the Team

Introducing the faces behind your business adds personality and builds stronger relationships with your audience. People like to buy from people, not faceless companies.

You might:

• Ask each team member to share who they are and what they do.
• Film fun introductions (such as “three things about me” style clips).
• Share personal stories about why your team loves working in your business.

These videos make your brand feel approachable and relatable.

7. User-Generated Content (UGC)

Encourage your customers to create videos featuring your product or service. User-generated content is powerful because it acts as social proof—it shows real people enjoying what you offer.

You could:

• Run a social media challenge.
• Ask customers to tag you in their clips.
• Share unboxing or review videos created by buyers.

Always make sure to ask permission before reposting customer content.

8. Before and After Transformations

If your business involves any kind of transformation, this type of video is perfect. Viewers love seeing results and progress—it’s eye-catching and shareable.

Examples include:

• A hairdresser showing before and after hairstyles.
• A home improvement company showcasing a renovation.
• A fitness coach sharing client transformations (with consent).

These videos are visually powerful and provide instant proof of your skills or products.

9. Seasonal or Trending Content

Jumping on seasonal events or social media trends can help your content feel timely and relevant. The trick is to adapt trends in a way that makes sense for your business.

Ideas include:

• A festive message around Christmas or New Year.
• A short video linked to trending sounds on Instagram or TikTok.
• A reaction to a popular industry news story.

Keep these videos fun and light—they’re about showing personality and joining the conversation.

10. Live Videos or Stories

Live streaming may feel daunting, but it’s one of the best ways to engage directly with your audience. Platforms like Facebook, Instagram, and TikTok all offer live video features.

You could use live videos for:

• Announcing new products or services.
• Hosting Q&A sessions.
• Running short workshops or demos.

Alternatively, use Instagram or Facebook Stories for less formal, “in the moment” content. These only last 24 hours, so they’re perfect for quick updates or casual clips.

Tips for Getting Started with Social Media Video for Small Business

Now that you’ve got some video ideas, here are a few tips to make creating and sharing them easier:

1. Keep it simple. Don’t worry about perfection. Focus on clarity and authenticity. Consider Maria, a local bakery owner who was hesitant about jumping into social media video. She shot her first reel in just 10 minutes during a quiet afternoon and noticed a surge in foot traffic the following week. Her genuine approach connected with viewers, proving that authenticity far outweighs the need for polished, high-budget productions.
2. Use your phone. Modern smartphones shoot excellent video—no need for expensive cameras.
3. Good lighting matters. Film near a window or use an affordable ring light for better quality.
4. Add captions. Many people watch videos with the sound off, so captions are essential.
5. Stay consistent. Regular posting builds momentum and keeps your brand top of mind.

Why Social Media Video Works for Small Businesses

Video isn’t just another content format—it’s one of the most effective ways to market your business online. Studies show that video boosts engagement, improves reach, and increases conversions.

For small businesses and startups, the benefits are huge:

• Cost-effective marketing: You can create videos for free using tools you already own.
• Better engagement: Videos grab attention and keep people watching longer than text or images.
• Stronger trust: Seeing the faces, voices, and stories behind your business builds authenticity.
• Higher conversions: Product videos and testimonials often persuade people to take action faster.

By focusing on simple, budget-friendly video ideas, you can grow your brand without draining your resources.

Platform-Specific Advice

Not every video works equally well on every platform. Here’s how to adapt your ideas:

• Instagram Reels: Short, vertical, and trend-driven. Best for tutorials, quick tips, and behind-the-scenes clips.
• TikTok: Fun, fast-paced, and creative. Perfect for challenges, trending sounds, and transformations.
• Facebook: Slightly longer videos work well, especially customer testimonials, live Q&As, and event coverage.
• LinkedIn: Professional, educational content performs best. Think industry tips, case studies, or meet-the-team intros.
• YouTube Shorts: Great for quick how-tos and product demonstrations, with higher discovery potential.

Tailoring your video style to each platform increases reach and engagement.

Step-by-Step Video Creation Guide

If you’re just getting started, here’s a simple workflow:

1. Plan – Decide on your video idea and goal (e.g., showcase a product, share a tip).
2. Script – Write a short outline. Keep it natural and avoid reading word-for-word.
3. Shoot – Use your phone. Film in good lighting and hold it steady.
4. Edit – Trim unnecessary parts, add captions, and include your logo if possible.
5. Post – Upload natively to each platform for best results.
6. Engage – Reply to comments and encourage interaction.

This repeatable process makes creating videos less intimidating.

Free Tools & Resources

You don’t need expensive software to make professional-looking videos. Try these free or budget-friendly apps:

• CapCut (mobile/desktop) – Simple editing, effects, and captions.
• InShot (mobile) – Easy trimming, text, and music.
• Canva (desktop/app) – Add branded graphics, templates, and animations.
• VLLO (mobile) – Great for overlays and transitions.
• Otter.ai or Descript – Generate transcripts and captions.
• Epidemic Sound (free trial) or YouTube Audio Library – Royalty-free music options.

Measuring Success

To improve over time, track these simple metrics:

• Views: How many people watched your video.
• Engagement: Likes, comments, shares, and saves.
• Click-throughs: If your video links to your site or product page.
• Watch time: How long people stay watching (shows content relevance).

Use built-in analytics on platforms like Facebook Insights, Instagram Insights, or TikTok Analytics to see what resonates with your audience.

Call to Action Ideas

Always guide your viewers towards a next step. Examples include:

• “Visit our website to learn more.”
• “Follow us for more tips.”
• “Comment below with your thoughts.”
• “Share this video with someone who’d find it useful.”
• “Tap the link in our bio to shop now.”

Keep CTAs short, clear, and consistent with your goals.

Legal & Ethical Considerations

A few quick reminders to stay safe:

• Music: Only use royalty-free or licensed tracks.
• Consent: Get permission before sharing customer or staff videos.
• Privacy: Avoid filming identifiable personal data (like addresses).
• Copyright: Don’t use other people’s content without rights.

These small steps can save you big headaches later.

Troubleshooting Common Issues

If you’re feeling hesitant, here are solutions to common beginner problems:

• Camera shyness: Start with voiceovers or screen recordings until you’re more confident.
• Poor audio: Use a cheap clip-on microphone or film in a quiet room.
• Bad lighting: Film near a window during the day, or use a £15 ring light.
• Shaky footage: Use a tripod or prop your phone on a stable surface.

Over time, practice will make filming feel natural.

Final Thoughts

Getting started with social media video for small business doesn’t have to be complicated or expensive. With these 10 easy video ideas, you can start creating engaging, authentic content today. Whether it’s a behind-the-scenes peek, a quick tutorial, or a customer testimonial, the key is to be real, helpful, and consistent.

Remember: your audience isn’t looking for Hollywood-quality production. They want to connect with the people and stories behind your business. So grab your phone, hit record, and start building stronger relationships with your customers through video.