Oakwell Homes
A new identity and website for a family-run property developer.
Oakwell Homes has been building and renting homes in Skellingthorpe for more than two decades. We created a new brand identity and bespoke website that reflect the quality of its properties while retaining the warmth and familiarity of a genuinely local business.
Premium. Without losing the personal touch.
Oakwell Homes needed an identity that could communicate quality without feeling distant or overly corporate.
A rich, dark colour palette, warm gold accents and generous use of space give the brand a refined feel. This is balanced by natural imagery and straightforward language that keep it grounded in the place and community it represents.
Rooted in the Oakwell story.
The identity takes its inspiration from the old oak tree behind the Oakwell name. We developed an elegant, recognisable mark that conveys strength, heritage and permanence—qualities shared by the homes the company builds.
The accompanying typography and understated colour palette create a consistent visual identity across the website, stationery and other brand materials.
Giving every home space to stand out.
The website places Oakwell’s properties at the centre of the experience. Clear routes to homes for sale and rent help visitors find what they need quickly, while spacious layouts and considered photography allow each development to speak for itself.
Important property details are presented clearly, with straightforward opportunities to arrange a viewing or contact the Oakwell team.
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