Top 10 DIY Video Ideas for Small Businesses (No Pro Gear Needed!)

Why DIY Video Works for Small Businesses

Before we jump into the ideas, it’s worth understanding why DIY video content is so effective:

• It feels authentic:
  Viewers love seeing the people behind the business. DIY videos show your real personality and build trust.
• It’s cost-effective:
  No need for expensive equipment or editing—your phone and natural light will do the job.
• It’s engaging:
  Video consistently outperforms other types of content on platforms like Instagram, Facebook, and TikTok.

Now that you’re convinced, here are 10 ideas to get your creative juices flowing.

1. Introduce Yourself and Your Business

This is your chance to tell your story. Share who you are, what you do, and why you started your business. Keep it relaxed and conversational—think of it like a chat with a new customer.

Tips:

• Film in your workspace for extra context.
• Keep it under 2 minutes.
• End with a friendly call to action like “Pop in and say hi!”

2. Behind the Scenes (BTS)

People love seeing how things are made or what goes into a typical day. Whether you’re packing orders, designing products, or prepping for an event, showing the process builds interest and appreciation for your work.

Ideas:

• Time-lapse of your setup process.
• A “day in the life” vlog-style clip.
• Quick clips showing product assembly or prep.

3. Answer FAQs

Got a question you hear all the time? Turn it into a short video! These are great for social media, and they position you as helpful and knowledgeable.

Examples:

• “What’s the best way to use our product?”
• “How long does delivery take?”
• “Do we work with custom orders?”

Keep it simple—just you, the camera, and a clear answer.

4. Customer Testimonials

Nothing beats social proof. Ask happy customers if they would film a quick video review. If they’re camera shy, you can always read out their review over a video of your product or service in action.

Tips:

• Keep it natural—don’t script them.
• Offer a small discount or freebie as a thank-you.
• Ask specific questions to guide their response.

5. How-to or Tutorial Videos

If your product or service needs a bit of explanation, show people how to use it. These videos are great for Instagram Reels, YouTube Shorts, or even pinned posts on your website.

Examples:

• How to style a clothing item in three ways.
• How to use your skincare product properly.
• Tips on getting the best results from your service.

6. Meet the Team

Even if it’s just you and a dog in the office, people love to see the faces behind the brand. These videos help make your business feel personal and approachable.

Ideas:

• Quick “get to know us” interviews.
• A silly Q&A round with your team.
• Introduce new team members with a fun fact.

7. Product Spotlights

Shine a light on your bestsellers or new arrivals. These videos don’t need to be flashy—just show the product, explain its benefits, and highlight any key features.

Bonus: Add text overlays for key points, or demonstrate the product in use to make it even more engaging.

8. Before and After Transformations

If your work shows a visible change—like cleaning, home improvement, hairdressing, or graphic design—this is gold for content.

Tips:

• Use photos or short clips for “before.”
• Film a reveal with your reaction to the “after.”
• Add music and captions using a free editing app like CapCut or InShot.

9. Events and Pop-Ups

If you’re attending a local market, event, or networking meetup, take your followers along with you. These types of videos show that your business is active and involved in the community.

Examples:

• Vlog your prep and setup.
• Interview other vendors (they’ll likely share your video too!).
• Show customers interacting with your stall or products.

10. Tips and Industry Insights

Position yourself as an expert by sharing your advice. You don’t need to give away trade secrets—just a few helpful tips can go a long way in building authority.

Examples:

• “3 tips for choosing the perfect candle scent.”
• “What to know before booking your first photoshoot.”
• “The biggest mistake people make when buying [your product].”

Tips for Filming DIY Videos

You don’t need professional kit, but here are a few tips to help you get the best results:

• Lighting is everything:
  Natural light works best. Face a window and avoid harsh backlighting.
• Use a tripod or phone stand:
  A steady shot looks more polished. A stack of books will do in a pinch!
• Keep your background tidy:
  A messy background can be distracting.
• Add subtitles:
  Most people scroll on mute—apps like Clips, CapCut, and Instagram’s built-in caption tool can help.
• Stay consistent:
  Post regularly and keep your branding (style, tone, colours) cohesive.

Where to Share Your Videos

Maximise your reach by sharing your videos across different platforms:

• Instagram Reels – great for short, punchy clips.
• TikTok – perfect for behind-the-scenes and relatable content.
• Facebook – works well for testimonials, FAQs, and community-based posts.
• YouTube Shorts – ideal for tutorials and how-to videos.
• Your website – embed key videos to boost trust and engagement.

Don’t forget to repost older videos too—new followers may have missed them the first time around!

Final Thoughts

Creating video content doesn’t have to be expensive or complicated. With these DIY video ideas for small businesses, you can start building a stronger online presence today—just using your phone and a bit of time.

Focus on being helpful, authentic, and consistent. People buy from people, and your videos are a chance to show the real story behind your business.

So, grab your phone, hit record, and start creating!

Need help planning your content or building a video strategy?

At 404 Marketing, we specialise in helping small businesses grow through simple, smart marketing. Get in touch—we’d love to chat.