SEO Blog Post Template: Writing a Blog for SEO

Man writing a blog post on a laptop

(You can copy this template into Google Docs, Notion, or WordPress as a reusable structure.)

[H1: Blog Title – Include Your Main Keyword]

Example: “The Process for Writing a Blog for SEO: A Step-by-Step Guide for Small Businesses”

Tips:

  • Keep it under 60 characters.
  • Include your target keyword near the start.
  • Make it clear and helpful rather than clickbait.

Introduction

Hook the reader and introduce the topic. Explain what they’ll learn and why it matters.

Prompt:

  • What problem or question does this blog solve?
  • Why should your audience care?
  • Mention your main keyword naturally in the first 100 words.

Example:
Writing a blog for SEO is one of the best ways for small businesses to increase website traffic and attract customers. In this guide, we’ll walk you through the process step-by-step – from keyword research to optimisation – so you can confidently create blogs that rank.

[H2: Why This Topic Matters]

Explain the importance or benefit of the topic before diving into the how-to steps.

Prompt:

  • Why is this relevant for small businesses or startups?
  • What benefits will readers gain from following this advice?
  • Can you include a relatable example or statistic?

[H2: Step 1 – Research Your Keywords]

Introduce your first step or main section.

Prompt:

  • What tools can readers use to find keywords?
  • How can they choose the right one?
  • Include a mix of primary, secondary, and long-tail keyword examples.

Example:
Use tools like Google Keyword Planner or Ubersuggest to find what your customers are searching for. Aim for a mix of high and low competition keywords that match your business goals.

[H2: Step 2 – Plan Your Blog Structure]

Prompt:

  • How should they outline their post?
  • Why are headings and subheadings important for SEO?
  • Mention breaking content into clear sections (H2s, H3s, bullet points).

[H2: Step 3 – Write the Content]

Prompt:

  • Give writing tips: short sentences, active voice, and natural keyword use.
  • Encourage readers to focus on solving the reader’s problem first.
  • Suggest adding examples or tips from experience.

Optional Subheading (H3): Writing Tips

  • Use bullet points for clarity.
  • Add transition words for flow.
  • Avoid repeating the keyword too often.

[H2: Step 4 – Optimise for SEO]

Explain what on-page SEO elements to include.

Checklist (H3):
Include your main keyword in:

  • Title
  • Meta description
  • First paragraph
  • At least one subheading
  • Image alt text
  • URL

Add:

  • Internal links to your other pages or blogs
  • External links to trustworthy sources
  • Compressed images with descriptive filenames

Check readability:

  • Short paragraphs (2–4 sentences each)
  • Use lists or bold for emphasis

[H2: Step 5 – Add a Call-to-Action (CTA)]

End your post with a next step for the reader.

Prompt:

  • What action do you want the reader to take? (Contact you, download a guide, read another article, etc.)
  • Keep it natural and relevant to the topic.

Example CTAs:

[H2: Conclusion]

Wrap up the post with a brief summary and motivation.

Prompt:

  • Summarise the key points (3–4 lines).
  • Reaffirm why the topic matters.
  • End with a friendly closing sentence that matches your tone.

Example:
Writing a blog for SEO doesn’t have to be complicated. With the right structure, a bit of planning, and a focus on helping your audience, you can create posts that not only rank – but also convert.

[SEO Optimisation Section – For WordPress or CMS Entry]

SEO Title:

Include your keyword and make it under 60 characters.

Example: “Writing a Blog for SEO: A Simple Step-by-Step Guide”

Meta Description:

Keep between 150–160 characters. Include your keyword and describe the value of your post.

Example: “A simple guide to writing a blog for SEO. Learn how to plan, write, and optimise content that attracts readers and ranks in Google.”

URL Slug:

/blog/writing-a-blog-for-seo

Focus Keyword:

writing a blog for SEO

Image Alt Text Example:

“Small business owner writing a blog for SEO on laptop”

Optional Add-ons

You can include these sections depending on your topic:

  • FAQ Section (H2): Add 2–3 short questions and answers using natural keywords.
  • Quick Tips (H3): List small but helpful takeaways.
  • Resources (H3): Link to free tools, downloads, or related blogs.

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