Market to Shelf Masters works with food and drink producers who want support getting their products ready for retail. We worked with the team to design and build a website that clearly explains their services, supports digital product sales, and gives the brand a solid platform to grow.
About the Client
Market to Shelf Masters works with food and drink producers who want clearer guidance on getting their products ready for retail. The business sits alongside Find Me The Leads, but has its own focus, audience and services.
Based in Newark, the aim was to create a website that clearly speaks to food and drink producers, helps build awareness of the brand, and supports the sale of digital products.
The Challenge
Market to Shelf Masters needed a website that could clearly explain what the business offers and who it’s for, while also working as a practical marketing and sales tool.
The site needed to:
- communicate services in a simple, easy-to-follow way
- support digital, downloadable products
- provide free resources without giving everything away
- capture email sign-ups and support ongoing marketing
All of this needed to work together without the site feeling cluttered or overly sales-focused.
Our Strategy
We focused on clarity and structure from the start.
We worked through the content and organised the site so services, products and resources were clearly separated. This makes it easier for visitors to understand the offer and decide where to go next.
The website was built using WordPress, with an e-commerce setup designed for virtual products. Product-based upsells were added so related resources could be offered naturally, depending on what users were viewing.
To support long-term growth, we also added:
- gated access to free resources
- newsletter integration with Constant Contact
- blog functionality for ongoing content
Everything was set up so the client can easily manage and expand the website as the business grows.
The Result
The finished website gives Market to Shelf Masters a clear, professional online presence focused entirely on food and drink producers.
It now provides:
- a strong foundation for building brand awareness
- a flexible setup for selling digital products
- a clear way to share expertise through content and resources
- a website that can grow alongside the business
Most importantly, the site feels easy to use and gives the brand a solid platform to build from.
Web Design for Newark Businesses
Market to Shelf Masters is another example of how we work with Newark-based businesses to build websites that are clear, practical and designed to support real business goals.
If you’re looking for web design in Newark, we help local businesses create websites that are built to grow, not just look good on launch day.