Code Fitness is a local gym offering small group training and coaching in Newark. We worked with them to refresh their website, updating the visuals and improving usability, while making it easier for members to book sessions online.
About the Client
Code Fitness is a local gym offering small group training and coaching in Newark. The gym has continued to grow and evolve, and the website needed to better reflect the space, the atmosphere, and the experience members get when they train there.
Being a Newark-based business, and having worked together on previous projects, this was a very collaborative piece of work focused on keeping things simple and easy to use.
The Challenge
The existing website had started to feel out of date and didn’t match the current standard of the gym.
It was built using a page builder that caused ongoing bugs and layout issues, and the site wasn’t fully responsive across devices. This made it harder for visitors to browse the site comfortably, particularly on mobile.
The main challenge was to modernise the website without overcomplicating it. Keeping it clear and easy to use, while improving how the gym was presented online.
Our Strategy
We focused on refreshing both the visuals and the structure of the website.
New images and videos of the gym were introduced to give visitors a better feel for the space and the training environment. The layout was simplified so key information was easy to find, whether someone was browsing on desktop or mobile.
To improve usability, we integrated the Amelia booking system for WordPress, allowing classes and sessions to be booked directly through the website. This made the booking process clearer and reduced friction for both new and existing members.
Everything was built with ease of use in mind, ensuring the website was straightforward to manage and free from the issues caused by the previous setup.
The Result
The updated website gives Code Fitness a cleaner, more modern online presence that better matches the quality of the gym itself.
The site is now:
- fully responsive across devices
- visually aligned with the current state of the gym
- easier for members to book sessions online
- simpler to manage without technical issues
It provides a solid platform for the business and a much better experience for anyone visiting the site for the first time.
Web Design for Newark Businesses
Code Fitness Newark is another example of how we work with local Newark businesses to create websites that are practical, reliable and easy to use.
If you’re looking for web design in Newark, we help local businesses improve their websites without overcomplicating things.