Top 5 Best Website Builders in 2025

You want to get leads for your business and reach people globally. How can you do that?

Building a website is the easiest method to reach this goal. According to research by GE Capital, 81% of consumers research a business online before making a purchase. 

But not everyone has the budget to hire in-house team or expensive designers. So what should you do? Skip the idea of having a website for your business. 

No. Not at all. 

Instead, anyone can create a fully functional website using a Website Builder.

But the problem is that there are many website builders available in the market. Choosing the best one can be extremely difficult, especially if you’re getting started. That’s why we have done all the research so you don’t have to suffer the consequences of choosing the wrong website builder. 

This article will discuss the top 5 best website builders, their benefits, and everything you need to know about it. So, let’s dive into it. 

• What is a Website Builder?
• Overview of the 5 Best Website Builders
• WordPress
• Wix
• Shopify
• Squarespace
• Hostinger Website Builder
• How To Choose the Best Website Builder for Your Business?

What is a Website Builder?

A website builder is an online software that you can use to create and design websites.

With website builders, you don’t need any coding skills at all, or knowledge of programming languages like Java, Python, C++, etc

So how does it work?

There are many pre-made customisable templates. You can choose them and start creating a website. They are user-friendly and affordable, which is why business owners, startups, freelancers, and entrepreneurs often opt for them. 

Overview of 5 Best Website Builders 

Now that you know the basics, it’s time to dive deeper. Almost 18 million websites are built with website builders. Here’s a quick overview of the top website builders on the internet.

Website Builder	No. Of Websites Across Internet
WordPress	500 million +
Wix	8 million +
Shopify	4.6 million +
Squarespace	4.3 million +
Hostinger	403,580

1.WordPress

Best for: Small businesses who want full control over their website, companies planning to scale and looking for advanced customisation options, and businesses that focus heavily on SEO and content marketing. 

There are many website builders, but WordPress is one of the most reliable and scalable options. That’s why around 45.8% of websites on the Internet use WordPress. 

WordPress is an open-source tech, so anyone can build any type of website or feature they need. That’s why it’s our top favourite in website building tools. Since it’s open-source, a global community of developers continuously contributes to improving it’s core features. Whether you need a simple website, a blog, or a full fledged eCommerce store, WordPress can handle it all.

Key Features

When you install WordPress, you’ll get access to hundreds of themes and plugins. Each plugin has a unique function, such as tracking a page or checking the website’s core functionalities. 

Let’s suppose you’re running an online store. 

You can use a plugin known as WooCommerce. It transforms your WordPress website into a functional online store. 

There are over 59,000 WordPress plugins on the market.

Why Choose WordPress?	Why You Shouldn’t Choose WordPress?
Best for full customisation with thousands of themes & plugins	Security risks if not properly maintained
Scalable for any website	Too many customisation options
Full control over SEO optimisation	Hosting and catchy custom domain
Open-source and highly flexible	Requires regular updates and maintenance

2. Wix 

Best for: Beginners who need a fast website, freelancers and designers who want creative and aesthetic designs, and small businesses that don’t require advanced builder features. 

Wix was founded in 2006 and offers cloud-based web development services. Using online drag-and-drop tools, you can create HTML5 websites and mobile-friendly sites. 

Are you building a website for the first time? 

Then Wix is a top-tier option. It’s easy to use, so you won’t get confused about different standard features. It is considered one of the best no-code tools for building a beautiful website. 

Key Features

Wix has its own photo and video library. The media handling feature makes adding images easy. Want to add a new page or sections? 

You can use a custom layout and add as many sections as you want. You don’t need to spend money to hire a writer or go to ChatGPT. Because Wix has its own AI writer that writes compelling content, along with a social media integration. 

This speedy website builder has recently launched a new feature known as Business Launcher. Upload your CV or answer a couple of questions. Based on the results, Wix will suggest a side hustle. After you choose an idea, Wix delivers everything you need to start your business, from logo to website.

This intuitive builder improves customer satisfaction by introducing AI Site-Chat. So website owners can immediately respond to customer queries. 

Why Choose Wix?	Why You Shouldn’t Choose Wix?
Wide range of high-quality templates & features	No template switching after publishing
Free plan available before upgrading	Higher cost for advanced eCommerce features
Powerful add-ons via Wix App Market	Not ideal for niche websites
AI-powered text creator for quick site building	Limited call support in non-English languages

4. Shopify 

Best For: Businesses that want to sell products online. Companies that require full-featured eCommerce solutions with advanced eCommerce tools.

Do you want to sell digital or physical products online?

Shopify is one of the best website builders. It’s designed for online stores and has everything you need. Over 4.6 million online stores are built via Shopify.

It’s undoubtedly one of the most trusted and impressive website builder for eCommerce. 

Key Features

When you set up an account on Shopify, it will guide you step-by-step. Usually, in website builders, you’ll first go to the website designing section. But in Shopify, it’ll direct you to add products to the store, which makes it easier to categorise the products. 

Don’t know how to create compelling descriptions for your products? Use Shopify Magic, an AI tool for writing product descriptions.

Shopify can be a bit difficult for newbies. Furthermore, it heavily relies on third-party apps, which increases the cost. 

It has templates, but to make your store look stunning, you’ll have to purchase a premium template. It also offers multichannel integration and abandoned cart recovery. 

Why Choose Shopify?	Why You Shouldn’t Choose Shopify?
Strong order and inventory management tools	Expensive plans with a short free trial
Reliable with built-in hosting and 24/7 support	Built-in blogging and additional features
Constantly updated sales features for online stores	Migration to other platforms can be difficult
Supports multi-channel selling (social media, marketplaces, in-person sales)	Not beginner-friendly compared to Wix or Squarespace

3. Squarespace 

Best for: Creative professionals like photographers, designers, bloggers, and writers; businesses that want scalability features and high-end visuals without hiring an in-house designer; small businesses, eCommerce stores, and startups opting for a polished and modern look. 

If your website has boring colours and theme, it will automatically repel customers. Squarespace solves this problem by offering aesthetic templates. Often, newbies want advanced features to increase their online impact. 

It’s possible to achieve all that with Squarespace. These websites aren’t only visually stunning but also mobile-friendly. 

According to the latest report, Squarespace is in 200+ countries and territories. 

Key Features

The website builder is popular because of its functional and beautiful templates. These cover a wide range of niches, such as Photography, Weddings, real estate, etc. 

Let’s suppose you have literally zero coding experience and website builders. 

Then, you can use Squarespace Blueprint AI. This built-in AI website builder creates a website from scratch in just a few minutes. You only need to give suggestions and choose from different design options. 

You can align pre-made design elements with gridline guidelines. It’s beginner-friendly, so you can customise the pages however you like. Often, websites have a cluttered and messy look, which increases the bounce rate. Use the smart grid framework to eliminate this issue.

To market your business, use Squarespace Email Campaigns and do email marketing. 

Why Choose Squarespace?	Why You Shouldn’t Choose Squarespace?
Free 2-week trial available	No free plan after trial ends
Great for design-focused websites	Limited multilingual support for global sites
Beginner-friendly and easy to use	Not fully customizable
Acuity Scheduling tool for service-based businesses	Not the best for large online stores; advanced eCommerce functionalities

5. Hostinger Website Builder

Best For: Startups and solopreneurs on a tight budget. Businesses that want a simple website to increase online presence. Builder for beginners with a comprehensive suite of generative AI tools.

If you don’t have a high budget, Hostinger, formerly known as Zyro, is a suitable choice. It is a beginner-friendly service that anyone can use to create simple and responsive sites. 

This is an all-in-one, affordable web builder. The best part is that it integrates AI, which allows you to create a responsive website within 10 minutes. 

Key Features

Hostinger has a drag-and-drop editor with a framework for moving design elements wherever you want.

Don’t have time to write content? 

Use Hostinger’s AI Writer to generate quality content for your website. You can track people’s engagement on your website with an AI heatmap.

70% of marketers consider blog posts a crucial aspect of demand generation and can potentially increase website ranking. You can use Hostinger AI Blog Generator for creating blog posts. With a blog editor you can attract a wide range of users. Combine the block-based editor with SEO or use content generation tools to optimise content performance.

Why Choose Hostinger?	Why You Shouldn’t Choose Hostinger?
All-in-one solution with built-in tools	Changing templates erases all existing work
Free domain name for one year	Limited to no third-party integrations for added features
AI-powered website creation	Limited creative control; designed for beginners
Great for simple sites or small online stores	Limited scalability with few pricing plans

How To Choose the Best Website Builder for Your Business?

Every business is unique. The website builder that works for one company may not be right for you. 

Do you know why?

Because the website needs of a 3-star Michelin restaurant business are completely different from a digital marketing company. The amount you can invest for this purpose will also vary. 

So here’s a checklist to identify if the respective website builder is suitable for you or not. 

Why Are You Building a Website?

You need to be crystal clear about the purpose of your website. Here’s what most people do. 

Research about website builders → Make a long list of all of them → Then, use any of these

But that’s a terrible approach because you miss the most important aspect. 

It is Determining the Goal Of Your Website. 

Here are the basic questions you need to ask. 

• Will I sell online services? 
• Am I building an eCommerce store? 
• Do you want to increase foot traffic to your physical store? 

The answers to these questions will help you learn more about your business and give you a better idea of the features you need in the website builder. 

What Features Are a Must-have?

If you’re building an eCommerce store, you should look for website builders with seamless integrations. From the shopping cart to the online payment, everything should be smooth process. 

Remember:
Issues or Unnecessary Delays = Losing Customer

For service and brick-and-mortar businesses, ensure the website has features that make communication with customers easy. To simplify it, here’s a list of features you must analyze. 

• Ease of use should be your top priority. 
• Analyze whether any SEO or marketing tools are integrated. This will play a vital role in dominating the SERP rankings. 
• Check if the template options and design are relevant to your brand and goals. 
• If it’s not according to your brand goals, does it offer any customisation? Change the colours and other relevant features mainly to offer exceptional user experience. It should have a clean interface with plenty of customisation features.
• It must be scalable so that the website doesn’t crash or impact your brand reputation when your business grows. 
• Issues can arise at any time, so check their after-sales support. Identify the support channels they offer, such as live chat, email, phone, or forums.

You can also analyze competitor business sites and marketing features they are incorporating. It will help you identify if your builder of choice is right or not.

A basic site requires minimal effort. You can run marketing campaigns and do content management to increase the traffic. But with these web builders you can convert that traffic into leads.

How Much Are You Willing To Spend?

Create a budget that you’re willing to invest in a website. There are some cheap website builders as well. You can opt for free builders that have hundreds of templates. It offers creative freedom as well.

But you need to purchase a premium plan to make use of advanced features.  Initially opt for the cheapest plan and familiarise yourself with its design process, basic templates and do user testing.

Here’s how much each website builder costs (as of 2025). 

Website Builder	Free Plan	Basic Plan	Business Plan	eCommerce Plan
WordPress	No	£3 – £10/month (Hosting)	Not Available	Plugins & Themes: £30 – £200+
Wix	Yes	£9/month	£119/month	Varies
Squarespace	No (14-day free trial)	£12/month	£17/month	£23 – £35/month
Shopify	No (3-day trial)	£19/month	£49/month	£259/month
Hostinger	No	£2.59/month	£3.79/month	£3.79/month

To Sum Up

It’s not enough to provide exceptional service to customers. Your business might be incredible but none of that will matter if you don’t have any customers. In 2025, everything is being digitised, so it’s more important than ever to have a website. 

You can use these website builders to build stunning websites. But doing it alone can be tiresome especially if you don’t have experience in the website building domain.