Simple UX Fixes That Can Improve Your Website

1. Speed Up Your Site

Nobody likes a slow website. In fact, most users expect a page to load in under three seconds. Any longer, and they’re likely to click away — maybe straight to a competitor.

Quick fixes:

• Compress your images using free tools like TinyPNG or ShortPixel.
• Limit the number of plugins if you’re using WordPress — too many can slow things down.
• Use a caching plugin to help browsers load your site faster on repeat visits.
• Choose a fast, reliable hosting provider.

Tip: Run your site through Google PageSpeed Insights to get a clear picture of what’s slowing you down.

2. Make Navigation Easy

Your site navigation should feel like a well-lit map, not a maze. If visitors struggle to find key pages like “Contact” or “Services,” they’ll likely give up.

Simple improvements:

• Keep your menu short and focused. Too many options can overwhelm users.
• Use clear, plain language – for example, “Work With Us” is more engaging than “Engagement Opportunities”.
• Make sure it’s mobile-friendly. On smaller screens, a sticky menu or hamburger icon should be easy to access and intuitive to use.

3. Optimise for Mobile

Over half of all web traffic now comes from mobile devices. If your site isn’t responsive, you’re turning away a huge chunk of potential business.

UX tweaks for mobile:

• Use larger buttons that are easy to tap with a thumb.
• Avoid pop-ups that are hard to close on a phone.
• Test your site on different screen sizes to spot issues.

Google’s free Mobile-Friendly Test is a great starting point.

4. Use Clear Calls to Action (CTAs)

What do you want your visitors to do next? Call you? Buy something? Fill in a form?

If it’s not obvious, you’re missing out.

CTA tips:

• Use action words like “Book Now,” “Get a Quote,” or “Download Guide.”
• Make them stand out visually – use buttons with strong contrast colours.
• Place CTAs strategically – above the fold, at the end of a section, or after explaining your offer.

Avoid vague CTAs like “Click Here” — tell people exactly what they’re clicking for.

5. Improve Readability

Walls of text can feel intimidating, especially on a small screen. If people struggle to read your content, they won’t stick around.

Quick wins:

• Break up content into smaller paragraphs.
• Use subheadings to guide readers through the page.
• Stick to a clear font that’s easy to read on all devices.
• Use bullet points or numbered lists to make info digestible.

Tools like Hemingway Editor or Grammarly can help you keep things simple and clear.

6. Make Contacting You Effortless

If someone wants to get in touch, don’t make them work for it.

UX contact tips:

• Add a clear contact button in your main menu.
• Use a simple, easy-to-complete contact form.
• Include clickable phone numbers and email addresses — especially important on mobile.
• Add a location map if you’re a local business.

The easier you make it to reach you, the more likely someone will.

7. Use Consistent Branding and Design

A site that jumps between colours, fonts, and layouts can feel disjointed — and even untrustworthy. Good UX includes visual consistency.

Ways to improve:

• Stick to a limited colour palette.
• Use consistent fonts for headings and body text.
• Keep buttons and links styled the same throughout your site.
• Use high-quality images that reflect your brand.

Consistency builds confidence, especially for new visitors who are still getting to know you.

8. Cut the Clutter

More isn’t always better. Too many options, images, or animations can overwhelm your audience and hurt conversions.

To streamline your site:

• Remove anything that doesn’t serve a purpose.
• Focus each page on one key goal (e.g. explaining a service, getting a contact form filled out).
• Avoid auto-playing videos or music — these can feel intrusive.

Clean, simple layouts almost always outperform busy ones when it comes to user experience.

9. Add Social Proof

People trust people, especially when they’re unsure about a new brand. Adding social proof helps build trust fast.

Social proof ideas:

• Add customer reviews or testimonials.
• Show logos of businesses you’ve worked with.
• Include user-generated content from your social channels.
• Highlight awards, accreditations, or certifications.

Place these elements near CTAs or pricing sections for maximum impact.

10. Track, Test and Tweak

Improving website UX isn’t a one-time job — it’s an ongoing process.

Start with:

• Google Analytics to see how people use your site.
• Hotjar or Microsoft Clarity for heatmaps and session recordings.
• A/B testing different CTA buttons, page layouts, or images.

Use what you learn to keep refining. Even small tweaks based on real data can lead to big results.