Paradigm Gym
A new website and regular video content for an independent Nottingham gym.
Paradigm Gym is built around specialist equipment, serious training and a strong community. We designed and built a new website that makes its memberships, classes and facilities easier to explore, alongside regular social media content showing what it’s like to train there.
More than just a place to train.
Paradigm isn’t a typical commercial gym. Its specialist equipment, atmosphere and community are a big part of why people choose to train there.
The website and social content needed to show more than a list of memberships. We used strong photography, video and simple messaging to give people a proper feel for the gym before they visit.
Simple but effective.
The new website makes it easy to see what the gym offers, compare memberships, check class times and buy a day pass. Clear routes through the site help new visitors find the information they need without having to search for it.
We used Paradigm’s existing branding throughout, with bold layouts and gym photography that suit the space and the people who train there.
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Showing the gym in action.
Social Media
Videography
We created regular social media content to show the gym, its equipment and the people training there. Video formed a big part of the content, giving potential members a more honest look at what they can expect from Paradigm.
The ongoing content helps keep the gym visible, gives the team useful posts to share and puts real training at the centre of its social channels.