10 Best Email Marketing Tools for UK Small Businesses in 2025

1. MailerLite

Best for: Beginners and budget-conscious startups

MailerLite is a simple, intuitive platform that makes email marketing easy for anyone. You can build beautiful campaigns using their drag-and-drop editor, and their automation features are perfect for setting up welcome sequences or product promotions.

Key Features:

• Drag-and-drop email builder
• Automation workflows
• Landing pages and pop-ups
• Affordable pricing plans

UK Benefit: GDPR-compliant with UK-based customer support.

2. Mailchimp

Best for: Small businesses that need all-in-one marketing features

Mailchimp is a familiar name in the email marketing world. It’s not just for emails—you can also create landing pages, social media ads, and even websites. Their free plan is great for new businesses.

Key Features:

• Pre-built email templates
• Audience segmentation
• A/B testing
• Marketing CRM tools

UK Benefit: Includes GDPR tools and strong data privacy options.

3. Moosend

Best for: Automation and advanced features at a low cost

Moosend is growing fast in popularity thanks to its powerful automation features and attractive pricing. It’s great if you want to create personalised experiences for your customers without needing technical skills.

Key Features:

• AI-powered product recommendations
• Advanced automations
• Real-time analytics
• Easy integrations with eCommerce platforms

UK Benefit: Compliant with UK GDPR regulations.

4. Brevo (formerly Sendinblue)

Best for: Businesses that need email, SMS, and live chat in one platform

Brevo goes beyond email marketing by including tools for SMS campaigns, live chat, and even CRM functionality. It’s a great choice for businesses that want to manage multiple marketing channels from one dashboard.

Key Features:

• Email and SMS campaigns
• Transactional emails
• Automation builder
• CRM features included

UK Benefit: UK data protection features and easy GDPR compliance.

5. ConvertKit

Best for: Content creators and service-based businesses

ConvertKit is designed for creators, coaches, and consultants. If you sell digital products, courses, or services, you’ll love its simple interface and powerful automation tools.

Key Features:

• Tag-based subscriber management
• Automation funnels
• Integrates with Stripe and Shopify
• Landing page templates

UK Benefit: GDPR tools built in; ideal for solo entrepreneurs.

6. Constant Contact

Best for: Local UK businesses wanting consistent support

Constant Contact offers strong customer support and an easy-to-use platform. It’s ideal for brick-and-mortar shops, local services, and anyone who values phone support when they need it.

Key Features:

• Email templates for various industries
• Event management tools
• Surveys and polls
• Phone and chat support

UK Benefit: Local support options and GDPR compliance features.

7. GetResponse

Best for: Businesses wanting to scale with automation and webinars

GetResponse is a full marketing suite that includes email marketing, sales funnels, and even webinar tools. It’s ideal if you’re planning to grow your email list quickly and need more than just basic features.

Key Features:

• Marketing automation workflows
• Webinar hosting
• Sales funnel builder
• Conversion-focused templates

UK Benefit: Hosts data in GDPR-compliant data centres.

8. Campaign Monitor

Best for: Businesses wanting beautiful, branded emails

Campaign Monitor is known for its beautifully designed templates and easy-to-use visual email builder. It’s a great choice for design-led businesses and anyone who wants their emails to stand out.

Key Features:

• Drag-and-drop builder
• Advanced personalisation
• Dynamic content
• Branded templates

UK Benefit: Servers located in the UK and Europe for data compliance.

9. AWeber

Best for: Freelancers and small business owners who want quick setup

AWeber is one of the oldest email marketing platforms and continues to serve small businesses well. It offers all the basic features, with a focus on simplicity and reliability.

Key Features:

• Email templates
• Autoresponders
• Sign-up forms
• Integrates with WordPress and PayPal

UK Benefit: UK-friendly support and GDPR readiness.

10. Drip

Best for: eCommerce businesses wanting personalisation and segmentation

Drip is ideal for online stores that want to create personalised customer journeys. It integrates tightly with platforms like Shopify and WooCommerce, making it perfect for boosting online sales.

Key Features:

• eCommerce-specific automation
• Deep segmentation tools
• Behavioural tracking
• Revenue tracking and analytics

UK Benefit: GDPR tools and integrations with major UK eCommerce platforms.

How to Choose the Right Email Marketing Tool for Your UK Business

Not sure where to start? Here are a few key things to consider:

1. Your Business Type:
   A creative agency needs different tools than an online shop. Choose a platform that fits your industry.
2. Your Budget:
   Most tools offer free or low-cost plans. Test a few before committing to a paid version.
3. Your Goals:
   Are you trying to build a list, promote products, or nurture existing clients? Match the tool to your strategy.
4. GDPR Compliance:
   Make sure the platform offers the tools you need to stay compliant with UK data regulations.
5. Ease of Use:
   If you’re doing this yourself, a simple dashboard and good support will save you time and stress.

Final Thoughts

Email marketing doesn’t need to be complicated or expensive. The tools listed here are the best email marketing tools UK small businesses can trust in 2025. Whether you’re just starting out or looking to upgrade, there’s something here for every budget and business type.

Want help setting up your first email campaign or choosing the right tool? Get in touch with 404 Marketing – we’re here to support small businesses with hands-on, jargon-free digital marketing advice.