Top 10 Ways ChatGPT is Used for Business

1. Marketing & Content Creation

It doesn’t come as a surprise that this is number one. Everyone knows that content creation and marketing is the key to growing any business and raking in the dough!

So why spend precious capital on marketing agencies, when you have ChatGPT for free at your finger tips?

ChatGPT told us that the most common marketing and content creation tasks that it gets asked to do are:

• writing blog posts
• creating social media captions
• building email campaigns
• generating ad copy
• writing product descriptions

At the moment ChatGPT is great for all of these areas, as long as you are specific enough in your prompt.

One area that we can see marketing agencies having the edge over your favourite AI is that they can easily help you understand your customer and your market. Remember, ChatGPT is mainly relying on the information that you are giving it at the end of the day.

Tip: Be specific in your prompt—request tone, word count, target audience, and format to get focused outputs.

2. Writing & Polishing Business Communication

Copywriters beware!

We all weren’t gifted with writing talents, so it is no surprise that this falls as number two. At 404 Marketing have been there too, using ChatGPT to make sure that our emails hit exactly the right tone before hitting send.

These are some of the most common ways that ChatGPT is helping:

• professional emails
• proposals
• landing page copy
• internal documents

ChatGPT assists in refining tone, checking grammar, or rephrasing complex sentences—an ideal tool for clear and polished business writing.

3. Planning & Productivity

So we don’t have any personal experience in this one, but we can 100% see the benefit that it can bring.

Especially, when is comes to content calendars! The key to growth through content creation is sticking to a strict calendar (if only we could do that with our blogs).

So if you haven’t already, check out ChatGPT to help you with:

• content calendars
• agendas
• business plans
• workflow outlines

Highly valued by small teams and solopreneurs, ChatGPT structures tasks and plans, helping maintain consistency and productivity.

4. Business Strategy & Idea Generation

We have all been there at one point or another in business – lacking ideas.

ChatGPT is a quick and easy way to get some guidance, and set you off on the right track. You can get a really good high level plan to follow and fill out with your own content.

Check it out for:

• SWOT analyses,
• value propositions
• customer‑journey maps
• campaign strategies

Although draft-level, these AI-generated outlines offer a strong starting point, sparking creativity and saving preparation time.

5. Customer Support & Engagement Scripts

AI is on the rise in customer support, and not only from ChatGPT.

In the digital age that we live in, people what 5 star customer service 24/7. To avoid driving up costs, business turn to AI more and more to provide that service without the staffing overheads.

For us, at the end of the day, nothing beats some good old human interaction – you know, like we used to do in the old days!

Nevertheless, we know that ChatGPT can be helpful for:

• chatbots
• FAQs
• complaint responses
• onboarding messages

ChatGPT efficiently produces scripts and templates that ensure a consistent customer experience—especially useful for small teams without dedicated support staff.

6. SEO & Website Optimisation

ChatGPT does an amazing job in bridging the skill gap in subjects such as SEO and web development. While, we’ll always maintain that human written content is always going to be better for SEO than what any AI computer can generate, ChatGPT offers a great place to start.

It can even be a great place to start on a journey to learn more about SEO and managing your own website. For all those freelancers and startup business out there that don’t have deep pockets to pay an SEO agency, it is a no brainer to turn to ChatGPT.

We incorporate a good mix of industry experience and ChatGPT to make sure that we our website is optimised and out content is on point from an SEO standpoint.

If you are new to the world of SEO and website optimisation, here are some good places to start:

• meta titles/descriptions
• keyword ideas
• internal link suggestions
• technical seo recommendations

ChatGPT can generate SEO frameworks quickly, though it is best used alongside professional SEO tools for accuracy.

7. Sales Copy & Funnel Content

Sales, sales, sales! The key to any business.

When we saw this one on the list it was a little bit of a surprise. Only because it got us thinking, “How could an AI computer get more sales?”. But, looking into exactly how people use ChatGPT for sales started to make sense:

• landing pages
• CTAs
• email funnels
• lead magnet ideas

I still get the nagging feeling that your “sales” results from anything that ChatGPT can produce is only going to be as strong as the content that you feed it. So it you have an idea of what you are talking about, then you might be on to a winner, getting ChatGPT to do all the heavy lifting with your keen guidance.

But if you are new to business, it might be a good idea to partner with actual people, who have years of industry experience, and yes they might use ChatGPT at some stage, but at least they will be pointing the robot in the right direction.

By conveying audience and objectives, ChatGPT can create engaging, targeted copy in minutes—ideal for launches and e-commerce promotions.

8. Career & LinkedIn Personal Branding

Personal branding is on the rise at the moment.

The main thing that everyone talks about when developing your personal brand is to be “authentic”. So it is scary to think that behind a lot of posts that we will consider “authentic” is most likely the brain child of a well thought out ChatGPT prompt – what is so authentic about? Not sure.

Personal branding aside, using ChatGPT to give yourself a polished and professional look is not a bad idea. Consider things like:

• CVs
• LinkedIn bios
• personal branding posts

But just remember, you might be required to back up-in person, what you put out online.

Consultants and freelancers often use ChatGPT to enhance their professional profiles, helping them stand out in competitive markets.

9. Financial & Pricing Guidance

A lot of start up business get this wrong from the outset, and either undersell their value, or price themselves completely out of the marketing before they have even started.

We find it comforting that ChatGPT is there to lend a helping hand, and from experience it works quiet well.

To give you an idea here are just some of the things you can try:

• pricing tiers
• invoice templates
• budget outlines
• competitor analysis

While not a replacement for accountants, ChatGPT offers quick support in formulating pricing models and financial documentation.

10. Client Proposals & Contracts

We are glad to see this one is at the bottom of the list, especially considering it border on the line of legal advice. Which I am being honest, may or may not hold up when it comes down to the court of law.

But if you are just looking for some simple guidance, and not looking to replace your lawyer, then this is a good place to start for:

• scopes of work
• project briefs
• retainer agreements

Service‑based pros save time by generating first‑draft proposals and contracts, which can then be reviewed by a legal expert.